Social selling’s still in rude health, with 87% of sellers, according to HubSpot, confirming it’s been effective for their business and 33% saying that it offers the highest quality leads, the same percentage as referrals from existing customers. And with social sellers outperforming their non-social sellers by a whopping 78%, that's not just a slight edge, that's a game-changing business advantage.

Six Killer Tips to Rock Your Social Selling Game

Ditch the Boring Profile

Make sure your LinkedIn profile oozes personality! Add an attention-grabbing headline, a compelling summary and a photo that shows you’re a  professional with a kick. Play it safe and you’ll fade into the background. 

Just 30 Minutes a Day Gets Results

HubSpot recommends you spend 15 minutes reading the latest industry news, 5 minutes crafting and publishing a post to share the article you want to highlight, and 10 more minutes reaching out to prospects, pointing them to the piece of content with an explanation of why it’s applicable to their situation. It may take a little longer at first as you work out what’s best for you, but with focus you’ll quickly pack everything you need to do into just half an hour a day.

It’s All about Interesting Content

Whether it's informative articles, engaging posts, or thought-provoking insights, quality content is essential for making an impact and standing out from the crowd. Follow the “80/20 rule of social sharing. Eighty percent of the content you promote should be industry news or helpful content that doesn’t feature your product – at least not too heavily.” HubSpot. 

Farewell Doomscroll, Hello Engagement

There’s no sitting on the sidelines here! Social selling is just that, you have to dive into the conversations. Start small with shares, comments and likes and before long you’ll be a pro, excited to see your opportunities grow from one conversation into something amazing! 

Personalise Your Outreach

Make sure all your messages have who you’re sending them to in mind. Do your homework. Use ChatGPT, for example, to quickly review their LinkedIn profile to give you a heads-up on what motivates them and to understand what kind of messaging they’ll be most receptive to.

Measure Your Results

There are many ways to measure your progress, but the best tip is to keep track of your Social Selling Index on LinkedIn. And the best news is that LinkedIn does it all for you. 

Ready to take a fresh look at your messaging? I'd love to hear from you.